Disclaimer: British Museum Friends own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from British Museum Friends
A museum membership email that leads with childhood wonder: a sleepover inside the British Museum during an Ancient Egypt exhibition. The iconic yellow-gold branding and candid photography of a child in pharaoh headdress do more storytelling than any copy block could. Cultural brands earn deep loyalty by inviting members into experiences that cannot be replicated online.
