Email Inspiration from Brooklinen

Leading with a dark, full-bleed lifestyle hero and playful “BABY COME BACK” copy, Brooklinen turns a re-engagement email into something worth studying. The layout shifts between moody photography and clean product sections — Airweave Cotton gets its own spotlight with stacked bedding shots. A well-paced winback that treats returning customers to the same visual quality as a launch campaign.

Disclaimer: Brooklinen own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to home email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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