Email Inspiration from Buffy

A glossary-style email turns marketing into a vocabulary lesson — ‘Sleep Microclimate’ presented as a dictionary entry, phonetic spelling and all. The tactic earns the read by teaching first; the product references arrive almost as footnotes. Educational framing like this works best when the brand has a real material story to tell.

Disclaimer: Buffy own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to home email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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