Email Inspiration from ButcherBox

Warm grill-side photography and a rhyming headline (Born to Grill, Built to Chill) set an easy summer tone before the email hands the mic to members. Handwritten-style testimonials on what actually changed after joining do the persuading, with polaroid-framed quotes breaking up the scroll. Anchoring a subscription pitch in specific member time-savings lands harder than any list of features.

Disclaimer: ButcherBox own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to foo email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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