Email Inspiration from Candy Kittens

Oversized arched lettering and a punchy orange-and-green palette set a playful tone that matches the brand’s irreverent voice. The Father’s Day angle stays light, leading with one confident photo of the new vegan chocolate rather than a discount. Letting bold typography carry the hero, with imagery as support, is a reliable way to make a gifting email feel like a brand moment instead of a sale.

Disclaimer: Candy Kittens own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to foo email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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