Disclaimer: CHANEL own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to apparel and valentine's day email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
CHANEL: Happy Valentine’s Day from CHANEL
Chanel’s Valentine’s Day campaign strikes a romantic tone with an animated hero GIF and elegant two-column product layouts that alternate image positions. We appreciate the clean typographic hierarchy using uppercase headings and generous white space throughout. The poetic copy—”All-consuming love, your first love, a fleeting romance”—elevates the messaging beyond typical promotional language. Minimal black CTAs against white backgrounds maintain the brand’s refined aesthetic while guiding shoppers through fragrance, makeup, and skincare sections.
