Email Inspiration from Chelsea FC

Straight out of Stamford Bridge, this welcome email from Chelsea FC nails the brief with striking club colors, crisp typography, and a bold hero image that immediately draws fans in. We especially love how the layout balances visual storytelling with clear messaging—making every scroll feel like a warm embrace from the team. Bonus points for sponsor integration that doesn’t feel pushy.

Disclaimer: Chelsea FC own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to sports teams and sports email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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