Disclaimer: Chewy.com own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to pets and welcome email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from Chewy.com
Chewy’s welcome email sets the tone with a bold, brand-aligned color palette and crisp typography that makes key messages pop. The structured layout keeps everything scannable, while generous white space ensures clarity. The hero image feels warm and inviting, reinforcing their customer-first approach. A strong CTA hierarchy guides the reader smoothly from engagement to action.
