Disclaimer: Chewy.com own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to pets and browse abandonment email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from Chewy.com
Chewy nails the timing and relevance here with a browse abandonment email that speaks directly to recent activity. What really stands out is the clean layout and clear product hierarchy—each habitat is paired with a star rating, concise copy, and a crystal-clear CTA. It’s a smart mix of personalization and utility that makes picking the perfect enclosure feel a whole lot easier.
