Chewy.com: Something catch your eye? Take another look.

Chewy nails the timing and relevance here with a browse abandonment email that speaks directly to recent activity. What really stands out is the clean layout and clear product hierarchy—each habitat is paired with a star rating, concise copy, and a crystal-clear CTA. It’s a smart mix of personalization and utility that makes picking the perfect enclosure feel a whole lot easier.

Disclaimer: Chewy.com own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to pets and browse abandonment email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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October 1, 2025
Browse Abandonment