Email Inspiration from Chicory

Brand storytelling on craft and sourcing, structured as a short narrative rather than a product carousel. Macro-detail photography of textiles and wood grain gives the materials story texture, and the typographic hierarchy guides the eye from concept to product without abruptness. A masterclass in why-we-do-what-we-do emails done right.

Disclaimer: Chicory own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to home email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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