Email Inspiration from Clorox

The subject line and preheader immediately set a fun, seasonal tone. Effective photography and an animated GIF visually demonstrate the product’s benefit for Halloween. Live HTML text is well-utilized for body copy and prominent CTAs. The overall layout is clean, but the footer navigation could be more visually integrated, perhaps with icons, to enhance brand consistency.

Disclaimer: Clorox own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to home email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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