Email Inspiration from Cotton On Kids

Leading with an animated GIF is a great way to showcase product variety and capture the brand’s playful energy. The simple, stacked image layout below makes it easy to scroll and shop the clear offers presented on each block.

Disclaimer: Cotton On Kids own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to apparel email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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