Disclaimer: Craighill own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to home email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from Craighill
Most brand emails open with a product; this one opens with a geodesic dome against a hard blue sky. The architectural photograph reframes the brand as a point of view rather than a catalog, and the generous white margin lets the image breathe like a gallery print. A confident move for a design-object brand — lead with the worldview, sell the objects later.
