Email Inspiration from Cumulus Coffee

Cumulus turns a Halloween theme into something sleek instead of kitschy. The deep espresso browns, creamy neutrals, and Courier typography evoke a moody, premium vibe that fits both coffee and cocktail culture. Full-bleed images tell the recipe story visually, while “Treat Yourself” provides a natural close. It’s proof seasonal content can feel elevated and on-brand.

Disclaimer: Cumulus Coffee own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to beverage and hallowee email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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