Email Inspiration from Darn Tough Vermont

The use of an animated GIF hero image is a strong choice, immediately showing the new product colors in an active context. The dual “Shop Women’s” and “Shop Men’s” call to action buttons simplify the user journey effectively.

Disclaimer: Darn Tough Vermont own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to apparel email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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