Disclaimer: Dr. Martens own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from Dr. Martens
Utility framing dominates: the subject names a problem and the design backs it up with atmospheric imagery and a product-forward layout. The editorial tone keeps it from sliding into catalog territory. Leading with product performance rather than style cues makes the case for weather-ready footwear without saying weatherproof.
