Disclaimer: Dr. Martens own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from Dr. Martens
Shooting the boot suspended on a camera tripod against deep olive turns a product shot into something closer to a gallery still. The dark theme and hammered-buckle detailing set a mood the headline only has to nudge. Below the drama, a straightforward two-column grid gets practical about shopping the look. Editorial restraint up top earns the room to be utilitarian further down.
