Email Inspiration from Dwell

Smartly structured and visually calm, Dwell’s welcome email makes a strong first impression with generous white space, approachable typography, and a clear visual hierarchy. We’re especially into the personalized story blocks—each one tailored to a reader interest and wrapped in strong editorial design. The “See Latest Stories” CTA is perfectly placed, inviting readers to explore without overwhelming the scroll.

Disclaimer: Dwell own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to home and welcome email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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