Disclaimer: Dwell own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to home and welcome email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from Dwell
Smartly structured and visually calm, Dwell’s welcome email makes a strong first impression with generous white space, approachable typography, and a clear visual hierarchy. We’re especially into the personalized story blocks—each one tailored to a reader interest and wrapped in strong editorial design. The “See Latest Stories” CTA is perfectly placed, inviting readers to explore without overwhelming the scroll.
