Disclaimer: Eagle Creek own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to luggage email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from Eagle Creek
A seaplane-dock hero sells the destination before it sells a single bag, framing luggage as a means to adventure. The earthy olive-and-cream palette ties the lifestyle shot to the four-product grid beneath it. Keeping each piece on a clean background with a plain name lets the gear read clearly after the aspirational open. A warranty line in the footer quietly answers the durability question travelers always carry.
