Email Inspiration from East Fork

A handwritten note floating on a cream notebook page does all the talking here, the launch details tucked quietly into the top corners instead of shouting from a banner. The restrained brown palette and a single Meet Longleaf button keep every eye on the reveal. Teasing a product the day before it drops, with almost no copy, is a confident way to build anticipation.

Disclaimer: East Fork own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to home email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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