Email Inspiration from Echo Water

The pricing is the hero here. Using a strikethrough on the old price next to the bold new price creates immediate visual contrast that highlights the savings. The direct copy and prominent CTA make the value proposition clear and compelling.

Disclaimer: Echo Water own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to beverage email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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