Email Inspiration from England Rugby Club

The email uses a strong brand palette of red, white, and blue, creating a cohesive visual experience. The modular layout helps make content easy to digest, with live HTML text for all headings, body copy, and CTA buttons being excellent for accessibility. The use of an emoji in the main heading adds a friendly touch, though the subject line is quite generic and could be more specific to improve initial engagement.

Disclaimer: England Rugby Club own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to sports teams email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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