Email Inspiration from England Rugby Store

This email effectively uses live HTML text for its clear navigation bar and all calls-to-action, promoting accessibility and good deliverability. The main “Save Now” button and product category buttons are well-designed with strong contrast. The layout is clean and structured. However, the prominent product grid relies on a single large image map, which could impact load times and user experience if images don’t display.

Disclaimer: England Rugby Store own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to sports teams email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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