Email Inspiration from Farrow & Ball

An anniversary email that actually looks like one. The oversized numeral pairs with a photo of an open paint fandeck, which is a smart way to make a color archive the hero image, and from there the layout alternates full-bleed interiors with short centered captions and thin outline buttons. We like that it closes on the overhead shot of a green paint tin and brush instead of a product grid.

Disclaimer: Farrow & Ball own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to home email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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