Fenty Beauty: VIP, it’s here 👀💥 Fenty Beauty x Arcane

Fenty Beauty uses a series of animated GIFs to great effect, showcasing the texture and shine of each new lip gloss. This visual approach creates an engaging product discovery experience, letting the product photography do all the talking within a long scroll format.

Disclaimer: Fenty Beauty own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to beauty email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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