Email Inspiration from Flight Centre

The animated GIF hero is impossible to ignore, creating instant energy for this sale announcement. Their bold commitment to the red color palette makes the entire email feel urgent and helps the contrasting blue call to action stand out.

Disclaimer: Flight Centre own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to travel email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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