Email Inspiration from Four Seasons

A sweeping coastline hero and a first-name greeting turn a resort promotion into a personal invitation. Anchoring the send to a 30th-anniversary celebration gives the getaway a reason to exist now, and the closing photo grid trades in mood over a checklist of amenities. The script headline and airy layout mirror the unhurried pace the copy promises. Personalization plus a dated milestone is a durable formula for high-consideration travel.

Disclaimer: Four Seasons own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to travel email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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