Email Inspiration from Frida

Imperative verbs in a staccato rhythm — “Drop it down. Flip it up. Go.” — instantly communicate ease-of-use, which is exactly what time-strapped parents need to hear. Quick-cut product shots match the cadence and demo the motion without a single video. Verb-led copy is underused in baby gear; this is a clinic on doing it well.

Disclaimer: Frida own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to baby email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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