Email Inspiration from Harriet at fu:di

Cobalt blue and a serif-meets-script lockup turn a condiment launch into a moment. The body copy reads like a manifesto — two of the most iconic sauces on the planet, impossible to hack without losing what makes them great — before landing on the proof point: same taste, better ingredients. Sometimes the strongest product email is mostly type.

Disclaimer: Harriet at fu:di own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to food and foo email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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