Email Inspiration from Gantri

Numbering the sections one, two, three turns a product email into something closer to a short guide, and that structure earns the length. Each step pairs a warm interior shot with a centered headline and a couple of lines of copy, so the lamps get to sit in real rooms rather than on white. The deep green block at the bottom is a smart close, giving the sign off a color that none of the photography above uses.

Disclaimer: Gantri own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to home email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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