Email Inspiration from Gardyn

Reframing an indoor garden as a health expense is a bold angle, and the dark forest-green palette gives the whole email an editorial, almost magazine-like weight. Gardyn walks through the HSA/FSA process in three numbered steps, then backs it up with a side-by-side savings breakdown that makes the math impossible to ignore. Pairing an unexpected financial hook with clean step sequencing is a smart way to lower the barrier on a high-consideration purchase.

Disclaimer: Gardyn own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to home email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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