Email Inspiration from Going

A purple-soaked hero crops a cyclist against Mt. Fuji into a curved oval, framing the deal as a destination, not a discount. The fare is a price tag, not a percentage, which keeps the email feeling editorial rather than transactional. Travel brands looking to merchandise deals without screaming sale should study this layout.

Disclaimer: Going own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to travel email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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