Email Inspiration from Goodwill Industries International

Goodwill’s use of bold, seasonal color blocks effectively separates each content section. The vibrant purple and orange backgrounds make each module pop, guiding the reader through different ideas and calls to action. It’s a simple yet highly effective layout.

Disclaimer: Goodwill Industries International own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to non profit email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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