Email Inspiration from Goop

Macro photography turns a body wash launch into a sensory study, with amber gel, peppercorns, and green tea leaves each getting a full-width frame. Interspersing ingredient close-ups between product shots builds a story around why the formula works, not just what it costs. Muted tones and italic pull-quotes keep the whole thing reading like an editorial spread.

Disclaimer: Goop own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to home email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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