Email Inspiration from Graza

Graza brings maximum personality to a recipe email with its signature bold yellow, hand-drawn doodles, and unapologetically fun tone. The mix of playful illustration and mouthwatering food photography proves you can be a serious DTC brand without taking yourself too seriously — every scroll feels like flipping through a friend’s cookbook.

Disclaimer: Graza own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to foo email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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