Email Inspiration from Graza

Saturated yellow and maximalist punctuation turn a simple olive oil email into something closer to a zine than a campaign. The “HEY FRIEND!!!” opener is exactly how Graza sounds everywhere, and the consistency across touchpoints is the whole point. Worth studying for how a DTC food brand can ditch the polished playbook without ever looking cheap.

Disclaimer: Graza own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to foo email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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