Email Inspiration from Happy Tuesdays

The Halloween-themed photography immediately sets a strong seasonal mood, complemented by consistent dark headers and footers. The “SAVE 28% WHEN YOU BUY WITH FRIENDS” offer is clearly communicated through prominent live text banners. However, relying heavily on images for primary calls to action could affect accessibility and how the email appears if images don’t load.

Disclaimer: Happy Tuesdays own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to health email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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