Email Inspiration from Hawthorne

The ranking concept creates an engaging sports-like narrative that makes cologne selection feel competitive and exciting. Each product card balances descriptive copy with key fragrance notes, while the consistent dark aesthetic maintains premium positioning throughout the lengthy scroll experience.

Disclaimer: Hawthorne own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to beauty email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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