Email Inspiration from Herman Miller

A wide environmental hero of a designer and client mid-consultation grounds the email in something more emotional than a product shot — service, expertise, atmosphere. The body sets up a complimentary interior design offering with tight copy and a single outlined CTA, no competing buttons. A good template for any brand selling expertise alongside SKUs.

Disclaimer: Herman Miller own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to home email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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