Disclaimer: Herman Miller own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to home email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from Herman Miller
Three product stories stack down the page, each given its own image, headline, and single shop button so nothing competes for attention. The ‘Raise your expectations’ and ‘Same icon. New colors.’ sections frame familiar pieces as fresh news rather than restocks. Muted studio shots let the chairs’ silhouettes carry the design weight. A clean model for a multi-product email: one product, one claim, one action per block.
