Email Inspiration from Hermès

Editorial pacing — a single still life, a serif title, a generous margin — feels closer to a printed catalog than an email. The restraint signals confidence: there is no urgency call-out, just the object. Luxury senders should treat sparseness as a design choice, not an oversight.

Disclaimer: Hermès own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to jewelry watches email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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