Email Inspiration from Hermès

Hand-drawn illustration bleeds behind the photography, blurring the line between sketchbook and lookbook in a way that feels unmistakably high fashion. Styling carries the whole email, with garments shown against airy negative space and almost no selling copy. Confidence shows in the restraint, letting art direction stand in for a call to action.

Disclaimer: Hermès own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to jewelry watches email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

Want to get the best from Email Love every two weeks?

*the Email Love newsletter sends every two weeks. Unsubscribe instantly any time.

Similar Email Inspiration

View All ➝
Thumbnail

Figma to ESP with 1 click

Loved by designers & marketers