Email Inspiration from Hermès

Hand-painted watercolor turns fragrance bottles into architecture and sends the house’s horse motif galloping across a summer meadow. That whimsy resolves into a calm three-by-three product grid on off-white, letting each object breathe. Leading with original illustration is how a luxury brand signals craft before a single price appears.

Disclaimer: Hermès own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to jewelry watches email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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