Email Inspiration from Hilma

A soft lavender field and a single scoop-and-smoothie hero make a fiber supplement feel appetizing instead of clinical. Below the fold, a four-card recipe grid pulled from the community turns the product into an ingredient, giving subscribers a reason to save the email and return to it. Pairing user-generated recipes with a clean, benefit-led headline is a tidy model for making a functional product feel lifestyle-worthy.

Disclaimer: Hilma own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to health and healthcare & wellness email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

Want an email about emails every two weeks?

*the Email Love newsletter sends every two weeks. Unsubscribe any time.

Similar Email Inspiration

Figma to ESP with 1 click

Ad

Loved by designers & marketers

Email Inspiration from Bite Thumbnail Preview
Email Inspiration from Saje Natural Wellness Thumbnail Preview
Email Inspiration from myota Thumbnail Preview
Email Inspiration from First Person Thumbnail Preview
Email Inspiration from Juna Thumbnail Preview
Email Inspiration from FLO Living Thumbnail Preview