Disclaimer: Huel own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to health email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from Huel
Built like a magazine digest, three stacked stories (fibre, SPF, fitness influencers) each get a headline, a photo, and a short tease before the read-more. The recurring This Week in The Digest framing turns a product email into an editorial habit people might actually anticipate. Food and lifestyle imagery keeps a nutrition brand from reading as clinical. A strong example of content marketing that never once pushes a cart.
