Email Inspiration from ILIA

Fanning the pencils across the top like a set of paint chips is a smart way to open a launch. The part we keep coming back to is the hand drawn swatch chart that pairs every shade name with an actual stroke, and the macro eye photography that carries the technique steps without a single diagram. Mixing a fine serif with handwritten annotations keeps an educational block from reading like a manual, and the soft blush footer band closes it.

Brand Insights

From:

ILIA on July 28, 2026

Subject: NEW Thru Line Waterproof Eyeliner

Preview: Up to 24-hour wear. Safe for sensitive eyes.

To: Andy King <[email protected]>

Features:

Disclaimer: ILIA own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to beauty email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.