Email Inspiration from itsu

The subject line, “save 15% on itsu catering now 🎉🎊”, is clear and engaging, setting a celebratory tone. Strong, full-width product imagery and live HTML text effectively present the catering offer and discount code. The two prominent calls-to-action use well-designed, accessible HTML buttons. The fine print and footer links could benefit from slightly larger text for improved readability.

Disclaimer: itsu own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to restaurant email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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