Disclaimer: ARRIVAL own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to travel and announcement email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from ARRIVAL
We immediately notice how the bold yellow backdrop paired with crisp black typography grabs attention and builds urgency. The copy leans into scarcity, reinforcing the “spots are almost gone” message, while CTA buttons framed with dashed borders feel playful yet directional. Marketers can take away how color blocking and urgency-driven text work hand-in-hand to drive quick action.
