Disclaimer: James McBride-NIHI Sumba own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to travel and newsletter email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from James McBride-NIHI Sumba
NIHI Sumba masters the art of premium email storytelling by weaving celebration into experience. We love how they balance corporate achievement with personal authenticity – the CEO’s signature transforms what could be standard PR into genuine connection. The alternating two-column layout keeps readers engaged without overwhelming, while the carefully curated event highlights feel exclusive rather than pushy. This email succeeds because it treats subscribers like valued guests rather than marketing targets.
