Email Inspiration from Jeni's Ice Creams

A towering stack of ice cream sandwiches and bars does all the heavy lifting — the photography is vibrant, tactile, and impossible to scroll past. The playful starburst badge adds energy without competing with the product, and the minimal surrounding copy keeps the focus exactly where it should be. A strong reminder that when product photography is this good, the smartest design choice is to get out of its way.

Brand Insights

From:

Jeni's Ice Creams on February 22, 2026

Subject: NEW IN SHOPS: J-Bars and sandwiches!

Preview: Pick up a box today

To: Andy King <[email protected]>

Features:

Disclaimer: Jeni's Ice Creams own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to food and foo email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.